The protection and security of your personal data is of paramount importance to us. The use of your personal data is in strict compliance with data protection regulations in order to make you feel secure with us in matters of data protection.
It is important to us that you are always aware of which personal data is collected during your visit on our website and during the use of our services and offers as well as how we use said data afterwards. The following notices are intended to provide you with information about this and also to inform you of how we protect your personal data from manipulation, loss, destruction or improper use.
We understand the importance of ensuring that the personal information entrusted to us is protected and respected and we therefore treat personal data in accordance with our obligations under the General Data Protection Regulation (GDPR), in addition to our clinical confidential requirements.
Personal data is any data that allow for your personal identification, i.e. your name, address, phone number or email address (“Personal Data”). Personal Data is only collected, processed or used by us if permitted by law or if you have given your prior consent. The collection, processing or use of your Personal Data is used in particular for the following purposes:
– Contact Request
We use your Personal Data exclusively to process your request to get in contact with you.
– Patient Registration
Without your explicit consent we only use your Personal Data to carry out your registration.
– Online and Offline Advertising
Only with your express consent will we send you information about our services and events, and if applicable our newsletter by email .Patients may also be informed about our products, services and events by phone.
You can object at any time to the use of your Personal Data for advertising and may withdraw your consent at any time. For this, simply send a short message by email to us or call 01428 652 777.
In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information and your examination results. We may also store associated information received from other health care professionals as part of your ongoing care.
The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on services we have provided and to offer the opportunity to trial new products.
We and our service providers take technical and organisational security measures to protect stored Personal Data against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our data processing and security measures are improved continuously to fall in line with technological developments.